What is Google AdWords Keyword Planner?

Formerly known as Google AdWords Keyword Tool, Google Adwords Keyword Planner is a functionality presented by Google AdWords to advertisers for suggesting keywords forpay per click (PPC) campaigns. It is intended to give advertising entities ideas on keywords they could utilise to target specific websites and synonyms for keywords they may be considering.

Let’s start by reviewing the basic features of the former ‘Google Adwords Keyword Tool’, most of which are still available via Keyword Planner. An advertiser is prompted to enter a standard keyword and the tools suggests numerous diffrent keywords that match the related queries.

The AdWords Keyword Tool is also utilised for search engine optimization (SEO) purposes by most SEO companies, to advertise effectiveness capacity – a TV commercial may cause a lift in brand queries – and other marketing studies. Furthermore, it is used to figure out what keywords your Web page is presently targeting or for getting ideas on more appropriate keywords to use on your page.

In addition, the AdWords keyword tool is commonly referred to as: AdSense Keyword Tool

What are some of the new features of Keyword Planner?

Keyword Planner is the latest workshop for building new Search Network campaigns or escalating existing ones. You can look for keywords and ad group ideas, see how a list of keywords might play out, and even generate a seperate new keyword list by multiplying several lists of keywords together. Additionally, the free AdWords tool, Keyword Planner can also help you choose competitive budgets and bids for your campaigns.

Whether you have experience or you are new to online advertising, you can make use of Keyword Planner to build the foundation of a profitable campaign.

What is the Difference Between Google Adwords Keyword Planner Compared to Keyword Tool?

The difference between both workshops is that Google has united the functionality of Traffic Estimator and Keyword Tool with the Keyword Planner to facilitate carrying out plan search campaigns. And for that reason, Keyword Tool no longer exits. The Keyword Planner can be operated to find new keywords and ad group ideas, estimate their performance to attain the bid and budget that are best for you, and in turn include them in your campaigns.

With Keyword Tool, we automatically used to get broad match statistics with the option of obtaining data for further match types, such as phrase and exact match. But with Keyword Planner, you will find only historical data for exact match. In deciding what match type to utilise, insert the keyword idea in to your campaign plan and assess the traffic estimates for every match type. This change will help you get a precise estimation of how much traffic you should expect with various match types. There seems to be a fair amount of overlap among broad and phrase match keywords, while the search volume statistic in Keyword Tool did not take this overlie into considertion. Traffic estimates such as click and cost do consider this overlap, so checking those can aid you in deciding which match type to go with.

For example, let’s say your keyword is milk chocolate, if you need to verify the keyword’s average monthly searches, the keyword planner will show you the same stats whether you use a broad, phrase, or exact match type for milk chocolate. Traffic estimates like clicks and cost, alternately, do take into consideration the various keyword match types. For instance, if you get results for a set of broad match keywords, it considers any overlap among those keywords.

More Keyword results

Generally speaking, the keyword planner has a higher data volume compared to the Keyword Tool’s exact match search volume data. This is due to Google Adwords showing the average amount of searches for a keyword idea on all types of devices such as desktop, laptop computers, tablets, and mobile phones). However, Keyword Tool gave you average search volume for desktops and laptops only.

Exact Searches

The Keyword Tool was used by SEOs and PPC managers correspondingly, now users must login to an AdWords account to access the Planner. The Planner consists of no match type data with respect to search quantity as they are displayed just as exact matches, no devices being targetted, no global monthly versus local searches, and the option of filtering by “closely related” search type is unavailable.

Geographic Searches

There are of course a few modern features such as more segmentation geographically and the aid of bundling geographic regions allowing local SEOs and ad planners to scale down to the city level and find keyword search volume data.

Users can upload more keywords from their own lists for up to 10,000 keywords to get performance data. Another difference about the Planner also displays search volumes by ad groups, landing pages and any other categorization you place.