All you need to know about Link Building

What is Link Building

Most business owners, especially startups, understand it’s beneficial to rank high in search engines like Google or Bing. However, it’s impossible to create a website or blog page and automatically rank on the first search page. Most companies have learned the art of developing quality content in blogs and vlogs but appearing top on search engines is still a daydream. A simple way to get started is boosting SEO with link building.

In simple terms, link building is the process of getting other sites to link back to your site. It is an excellent way to boost your probability to appear on top search results pages.

Backlinks indicate that the page is a valuable resource. Both inbound and outbound links attract search engines to crawl your site—search engines lookout for quality links rather than quantity. Refrain from any spammy links.

Some links have more weight than others do. Why is that so?

  • Global popularity. Popular sites like Wikipedia, CNN, and the BBC, among other sites, tend to receive more external links due to global acceptance of reliable content. It is a great contributor to why they are always the first result on a search page.
  • Local popularity. Google pays more attention to links emanating from local related sources; for instance is you have a books-related website and local bookstore links to it, Google will deem that site valuable than if a shoe store linked it.
  • Anchor text. Links using keywords as anchor text are more authoritative, for instance, using ‘best book stores’ as an anchor text for the book store website. Search engines are, however, quick to detect overused keywords. Google interprets high keyword density as coming from spammy links.
  • Link context. A link ought to reflect the exact topic on the website. When one clicks the link, they should not land on ‘best books to read in 2021’, yet the topic was on ‘best books store.’
  • Link source. Where do you get your links? It affects the site reputability, which Google uses to rank websites. Source your links from authoritative websites. A link from Google or BBC would be more authoritative than a local, personal blog site.

How It Works

There are two ways to build internal links/inbound links and external links/outbound links. Internal links are the easiest to start with. They entirely depend on you. You choose your anchor text, link sites, and strategies to boost your appearance on search engines.
On the other hand, external links are tricky to get since other sites link to you.

Generate quality internal links through deep linking, linking to sites other than your services page or contact page. You can link to related blog posts and related product pages or companies offering complementary products.

External links entirely depend on other sites to find you, like you and link back to you. It is hard to start with. The first strategy, however, is creating unique site content.

Reach out to bloggers or renown web influencers to guest blog on your site. It is the best natural way to increase outbound backlinks.

Some sites go for paid external links, and these will harm your site deeply. Google has complex and dynamic algorithms to detect any link from spammy websites. They deem such sites unreliable.

Link Building VS Link Earning

Link building and link earning are not entirely different terms but are two sides of the same coin. Link building is essential because we need to generate links for the credibility of our website and boost the probability of high ranking on SERPs. However, link building involves unscrupulous spam emails, automated web runs, and unrealistic article directories. Google brought a new link-building era through the introduction of the Google penguin back in 2012.

Google penguin updates ensured only those who desire it will get it. The update is part of the Google ranking algorithm, not a different filter. Link earning was born this way. Link earning prefers few quality links to multiple links that are not authoritative.
Link building and SEO operate a push strategy where you build links directly and link other sites, whereas link earning operates on a pull strategy. Here, you pull people into the business by helping them create links faster and make it easier.

Link earning demand quality content. The Google penguin ensures only those who deserve top ranking get it. Quality content is an exciting way to build authoritative sites by providing relevant content to customers to give a site that others would want to link to.
Then, happy customers help share your content on their blogs or other social media platforms without your input. No, spams, no paid links.

Link earning also works better with a social media investment. Social media proves to Google algorithm that you have an established web presence other than your site. It is also a way to share your links and boost your Google visibility.

The Importance of Disavowing Toxic Backlinks & Cleaning Up Your Backlink Profile

Backlinks are essential factors to building credible websites. As we have seen earlier in this article, quality links only come from trusted and authenticated sources. They should not be a way to manipulate search engines as spammy links do.

High-quality backlinks have a high potential to send back referral traffic. They emanate from reliable sources and are in line with your website content.

If you wait for a webmaster tool warning sign for toxic backlinks, then it is too late. It is easier to find bad backlinks and remove them before this happens. Here’s why you should disavow links and clean up your profile.

Disavowing links is a Google prescribed way of addressing any penalties levied against your website. In case you have already received natural links message or warning from Google, you are already paying the Google penguin penalty whether you are knowingly complicit or not.

A regular clean-up keeps your site’s SEO on point. It’s a healthy and long-term SEO strategy that helps you maintain top-ranking results once you get it. Do not wait for webmaster warnings. There are popular SEO management tools to help you manage the disavowing process.

Integrate these web audit tools to clean up backlink profiles with Google analytic and search console for all-in-one web management.

Best Practices for Quality Link Building & Outreach 2021

  • Use personalized emails. Spammy emails and links are the top reason Google developed the Google penguin and brought in the idea of ‘link earning.’ Before explaining your product service, begin the email with a comment or briefly mention your opinion on their recent post. Show them that you understand what they deal with, and they can trust you are a human interactive element, not a robotic reset feature.
  • Bet straightforward. Most people don’t read the second paragraph. Ensure you bring out your favor in the best tone while building trust at the sesame time, all in very few words.
  • Give direct instructions and mention links. Make their work easier by outlining every concern you put across; for instance, when talking of a broken link, mention the exact link and explain the same location.
  • Prove you are authentic. Provide a link to your website homepage and social media profile towards the end. Though they may not open it, it processes your authenticity.

Top Link Building Techniques

Best practices for quality link building are Google-allowed practices that webmasters use to gain a reference from other sites to link their content. An authentic profile of backlinks that other sites link back to yours has a better ranking.

Curating industry statistics.

Content creators are always looking for different industry statistics. Data-driven content is more authentic and provides factual evidence of the content, thus attracting high backlink probability. Data stats pages are an excellent resource for web content creators and online researchers.

It saves creators time, especially when appropriate curations appear on one page. Curation attracts relevant, accessible, and healthy backlinks.

Make your content personal

Spammy emails are a technique, which will receive a hefty Google penguin penalty. Recovering from toxic links might cost you many customers and potentially delayed growth. The spammy emails don’t achieve any company results. They destroy the site’s reputation.

Human interaction is the best way to build natural backlinks. Lighten up conversations with business partners and create a memorable conversation to remember you and generate positive interactions.

Manual outreach

Manual outreach is an effective backlink strategy, which replaces spammy emails. It’s a way of building conversations with the target audience. Most businesses using this strategy for backlinks generation starts with research on social media platforms like Twitter and linking to identify potential customers. A personal feel works best, meaning you contact them based on curated needs and how they will benefit.

Always remember there is a human behind the computer. Maintain a friendly, cheerful, and attractive tone while maintaining professionalism and being polite.

Use journalists

Building a journalist profile list that you can use to boost your backlinks is a great backlink practice in 2021. Journalists provide a natural link-building opportunity. They are influencers who command large audiences. Top journalists might be your only way to receive backlinks from leading authoritative sites like Wikipedia, Forbes, insider, among other popular sites.

Exploit link-building communities

Content marketers realize building links on your own is a daunting task; there are several social media platforms most content creators use to form communication, which they use to bring oneness and make it a seamless task by supporting one another. Facebook, LinkedIn groups, and Slack are popular platforms. Look for similar companies on these platforms that can give you natural backlinks.

Skyscraper technique

Besides creating quality content and waiting for other creators to notice, the skyscraper technique requires that you first research and create quality content, which you pull towards your competitor’s backlink sites.

First analyzing top-ranking content on SERPs, which connects to your web topic. Next, you need to write an outline based on the top research keywords and target market. Use the research to create better unique content which provides similar information but on a different angle and check the content for SEO performance.

Leave no stone unturned to amuse the Google penguin for better ranking. Finally, present your web content to sites linking to the top results or your competitor’s links. Skyscrapers are a sure linking building technique.

Link Building Resources

Google doesn’t have a specific way to evaluate credibility, but quality backlinks have maximized top ranking on SERPs. There are hundreds of linking-building tools to help build site credibility. We have a complication of top tools to help you build links in terms of prospects, outreach, tracking, reporting, and monitoring.

Backlink explorers

These tools help examine your current backlinks. Backlink explorers provide the relevant data by studying your backlink profile. They can also give information on competitors’ backlink profiles, enabling you to understand what you need to remove or improve.

They include; link building Ahrefs, Raven, Majestic, SEO SpyGlass, Monitor Backlinks, link building Agency Analytics and Linked.

Outreach Tools

Outreach is the key to effective backlinks. It is the birth process of linking building tone. Through a well-set link-building outreach, link-building activities take less time and achieve more results.

However, the outreach process can become convoluted and consume more time thanks to outreach tools that have made work much more manageable. Some include; Raven, Link Assistant, Google Doc, and GroupHigh.

Link Prospecting

Which sites are worth linking? Answering this question right is your solution to authoritative backlinks. Link prospecting tools help answer this question. Link prospecting can take some time to analyze and provide a sample, bearing in mind there are millions of related websites on the internet.

The tools are, however, significant in terms of link efficiency. These include Ahrefs, Raven, URLprofiler, SpyFu, Ontolo, and Majestic, among others.

Rank Trackers

Ranking top of SERPs is a package with many advantages. Backlinks provide high traffic, branding, increased site relationships, and improved overall visibility. It’s an effective SEO technique. It is crucial to identify and track your visibility on search engines to determine your growth process.

Rank tracker tools help track your visibility on different keyword searches. Tools offering this service are; SEOBook, AuthorityLabs, Raven, SISTRIX, RankRanger, Advanced Web Ranking, SerpBook, SpyFu, and Agency Analytics.