Benefits From Google’s New Disavow Tool

Google’s link disavow is a tool that allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites.

Some sites want to do this because they’ve purchased links, a violation of Google’s policies, and may incur a penalty if they can’t get the links removed.

Other sites may want to remove links gained from participating in bad link networks or for other reasons. The disavow links tool launched in October 2012, and more about it can be found in our coverage below.

We have listed some of the benefits you can get using Google’s Disavow:

  • It helps to improve your website’s reputation, deleting unnatural links.
  • Prevent other webmasters from causing trouble to your website (known as reverse SEO) through links with low-relevance and bad quality.
  • Determine which websites are not really relevant to use for your clients’ website objectives.
  • Reveals our SEO strategy mistakes.
  • Use with caution; only exclude links using this tool when you’re absolutely certain they are causing damage to your website, because you may accidentally wipe off a link that was helping your ranking.