The Best Ideas for 2020 Web Design
If you are looking forward to building your business in 2020, then you should be aware that a lot has changed, and you are not going to use the same methodologies that may have worked five years ago. It is imperative that you stay up-to-date with the latest trends, so that you retain the ability to get the right clients, and so that you do not find yourself implementing technology improperly. Since you want your website to represent you online, and want to leverage it as a sales tool to help you generate more clients around the clock, you must be on top of the latest trends concerning every web design project you have currently in the works. With that said, here are some beautiful ideas, whether you are thinking of creating a website for your business in 2020 and beyond:
The use of patterns in web design
The use of patterns in web design was a major hit back in the day, then photos and videos became more popular, which caused patterns to take a back seat. However, the use of patterns is making a major comeback, as most designers and users tend to prefer simplicity and minimalism in web design. Patterns are not only refreshing to the eyes, but can also be extremely diverse. This allows for a great deal of flexibility when it comes to their aesthetic appeal, as well as the overall organization of the website. With the right patterns, designers have the versatility to come up with neat and functional websites that will present users with all the information they need, and with easy navigation.
Voice search capabilities
The trend of incorporating voice search into websites started a few years ago, and the momentum is still on. If you are building a website and not thinking of incorporating a voice search component, then you are setting yourself up to miss out on millions of potential customers who are using smart speaker devices such as Amazon’s Alexa or Google Home. Think of it as mobile compatibility back in the day. If you made a website, but it was not compatible with mobile devices, then you would miss out on an incredible volume of mobile inquiries. We are at the same point with respect to voice searches. It is a feature you need to consider when designing your website starting in 2020.
Use of shoppable posts
You can no longer create static blog posts, and hope that you will get sales from them. With the advent of social media, a lot has changed, and online user’s shopping habits have also changed incredibly. Websites such as Pinterest and social media platforms such as Instagram and Facebook, have become the major platforms that consumers use to discover new products. In fact, it has become easier to sell stuff directly from these platforms compared to making sales through your website. Due to this, it is vital that you also learn how to create shoppable posts in your websites. These posts mainly mimic social media posts, but you integrate them with a shopping cart so that users can buy directly from the post. This will save your users valuable time and give them an easy way to check out without even needing to leave that post.
As far as success with web design and internet marketing is concerned, static content is dead. You need to do more than roll out static blog posts if you expect your target audience to go ahead and make purchases. This doesn’t mean that you can no longer blog for blogging’s sake, but you may experience lackluster conversion rates. Most online consumers now are interested in interactive content, including videos, infographics, podcasts and other rich content. As such, you have to incorporate these into your content strategy. In addition to using shoppable posts, the other ways you can use to incorporate static content into your site, include 360-degree video demos, integrating quizzes, and using polls to gather more information from your customers. Remember that interactive content will have more longevity to it, and remain of interest. They will not only help your visitors to cut through the noise, but it will also give them a reason to stay on your page for longer, hence, helping with user retention, which will in turn help push your website up high in the search engines. Interactive content is also shareable, and when your users share it with their online friends, you will be directing more eyeballs to your website at no additional cost.
Live chat features
Live chat is another game changer that you have to incorporate into your website if you want to convert the most customers possible from your website traffic, and if you wish to remain more available to your website visitors than your competitors are. Having a true live chat feature on your website is like having a customer care executive on-call 24/7. Your website visitors will have the convenient ability to get the answers they want, immediately, without waiting for hours for an email response, or having to call you in the dead of the night. If you are interested about increasing your conversion rate and taking your website to a whole new level, then it is important that you think of implementing a real live chat solution, powered by humans; Not a chat bot or an auto-responder or a do-it-yourself livechat widget, which will most often deter customers from buying from you.
The current crop of online users know the difference between when a site is professional, and when a site is trying to be professional. Trust is one aspect of online dealings that you must incorporate into your designs. One way of doing so is by creating a professional logo. Consequently, logo design should be a major consideration when designing your website. You need a professional logo that offers a true representation of your business, and gives online users the impression that your brand is well established, and is not a fly by night operation run by scammers who are just there to take their money. There are very many free logo design apps you can use to make a nice logo, but for best results, you should always consider hiring the services of a professional logo designer. Consider complementing your branding efforts with the acquisition of more online Google reviews, and product reviews.
These are just a few of the many trends you should have in mind when designing your website in 2020 and beyond. They will give you the essential foundation, so that you are in a position to be able to get the most out of your website.