Pros and Cons of Video on Your Website

On June 20th, 2014 / No Comments »

Want to know whether it’s time to leverage a corporate or promotional video to enhance your website’s performance? Browse through the following pros and cons pertaining to the use of video marketing. Advantages of Video Marketing More engaging. Highlight the call-to-action. People are more inclined to watch a short video rather than read a long body […]

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How to properly create Social Media accounts

On April 2nd, 2014 / No Comments »

Firstly the word “account” was used in reference to bank accounts. But not too long ago, with the rise of the Internet, the term has migrated to the area of information technology. Now the account is a set of data that describes the user. In contrast to login, which only identifies him, account contains more […]

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What is Google AdWords Keyword Planner?

On October 4th, 2013 / No Comments »

Formerly known as Google AdWords Keyword Tool, Google Adwords Keyword Planner is a functionality presented by Google AdWords to advertisers for suggesting keywords forpay per click (PPC) campaigns. It is intended to give advertising entities ideas on keywords they could utilise to target specific websites and synonyms for keywords they may be considering. Let’s start […]

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Google Wallet / Checkout

On July 28th, 2013 / No Comments »

Google Wallet is an online payment processing service for e-commerce websites built using the same model as Paypal that we are already familiar with. This service was created by Google in January 2006 and allows you to make and receive payments online without providing your banking details. The use of this tool only requires the […]

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The Impact of Social Media on Your Life

On July 28th, 2013 / No Comments »

Twitter, Google Plus, Facebook – all these social media platforms are taking an increasingly larger place in our professional and personal lives. Whether you are a new worker to enter the marketplace or you are on the verge of retirement, you probably have an account on these websites: You post, you chat, but what people […]

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Google Carousel Explained

On July 8th, 2013 / No Comments »

Even if it is only available in the United States for the moment, we think that it is important to talk to you about our friend Google’s new feature: The Google Carousel of images and information for local search principally about restaurants, bars or hotels. This new functionality appears, when you perform a local search […]

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Keep Your Website’s Freshness Up-To-Date

On June 26th, 2013 / No Comments »

The following simple tips will help you keep your website updated: Create “mini articles” and submit them weekly Keep your product prices and descriptions information up-to-date Include graphical elements to enhance your content, such as product’s recent pictures Provide announcements or special offers During low season periods keep answering client’s questions Offer special packages for websites […]

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Referring Ip Addresses

On June 24th, 2013 / No Comments »

Every machine on a network has a unique identifier. Just as you would address a letter to send in the mail, computers use a unique identifier to send data to specific computers on a network. Nowadays computers on the internet use “TCP/IP” protocol as the standard for how to communicate with the network. In the […]

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Google Analytics Is The Statistics Tool You Need

On June 21st, 2013 / No Comments »

Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. Google Webmaster Tools provides you with detailed reports about your page’s visibility on Google. Combined, these two powerful tools can perform the following: Monitor inbound links; See your keywords performance on internet based on the most […]

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