Choosing Photos for Your Website

A good looking website must have relevant images on it. But the choice of photos should not be to meet the aesthetic demands of the site alone. The photos should be chosen so that in addition to making the site look beautiful, they will also help to advance the agenda or the goals for which the site was built. Here are a few tips to help you choose the right photos for your website:

Quality above everything else

Always go for large, pixel perfect high resolution photos. These are the types of photos that will give your site an impressive look and show that a professional approach was used in designing the website.

Brand relevance

As noted earlier, the photos are not just there to be pleasing and eye catching.  Try to use photos that are relevant to your brand or the products and services you offer. When someone visits the site, a single glance at the photos should be enough to understand the brand, products or services.

Actionable images

In order to be actionable, your website photos need to have a call-to-action on or surrounding them. This is simply to suggest what your website visitors should do after landing on your website and seeing the photos. Remember, you need to use photos as a sales tactic or to increase your subscriber base following your website, blog or social media, so it is imperative to have well placed CTAs on or surrounding your photos.

They should be unique

The last thing you want to do is to incorporate copyrighted images  or common photos on your website that can be easily traced back to other sites. This lack of originality may end up working against you. Therefore, when possible, it is always best to use unique looking or extremely relevant photos and graphics, to add a unique touch to your website.