Discover the Mobile Trends and Its Advantages For Your Business

By 2014 mobile internet will probably take over the desktop internet usage. About 19% of search queries in the travel industry come from mobile internet. In the retail industry, 16% of search queries come from mobile web. Mobile advertising and marketing has grown faster the last years – and it is expected that the global mobile ad market will grow from $3.4 billion in 2010 to $22.0 billion in 2016. What does all this information mean? It means that the ability to do mobile marketing for your business is much likely to increase continuously over the next years.

Still not convinced? Here are some good reasons to understand the importance of mobile market:

• Mobile tags provide more product information than traditional bar codes

• 50% of all local searches are performed on mobile devices

• 86% of mobile internet users are using their devices while they are watching TV

• 29% of mobile users are open to scanning a mobile tag to get coupons

• Adults spend more media time on mobile than newspapers and magazines combined

• 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site

• Over 700 million smartphones were sold in 2012

• Mobile payments are expected to quadruple to $630 billion by 2014

Not sure about how to take advantage of the mobile marketing trends? Here are some ideas:

• Think about responsive websites – as they are accessible from different devices

• Optimize for Local Search: optimized business’s Yahoo, Google, and Bing places listing to potential customers can find it, do not forget that the customers number that use local search information to find local business while on the go is increasing

• Share videos: It does not have to be expensive; the key is to make it creative, fresh and unique.

• Immediate response.

• Offer QR code

• Create special offers to those clients who use their mobile

• Mobile tags can serve up coupons that can be redeemed instantaneously in store

 

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