How Do I Create a Professional Website?

With the advent of the internet, having a website has become a matter of necessity rather than a convenience. It doesn’t matter whether you are running a business or you are professionally selling services offline, you need to be online because that is where most of the buyers shop. However, millions of people have failed to tap into the benefits of online exposure that comes with a website, simply because they think that making a website is a very complicated thing.

But website design was complicated a few years ago when it used to be the preserve of computer scientists and programmers. Currently, there are thousands of tutorials available. If you can read and follow instructions, then you will have everything you need to design a beautiful and professional looking website at your disposal.

Register your website’s domain

The first step towards designing your website is to register a domain for it. A domain simply refers to the name of your website and how it will be known on the internet. You are free to register any domain, provided that it is unique and there is no one else who is currently using it. A domain name must have an extension which could be a .com, .net, .org, .biz, .me, etc.

It is recommended, but not necessary that the domain name should be relevant to your business so that your customers and clients can easily remember it. This will also be important when optimizing your website for search engines. Domains are not very expensive, and depending on the registrar you work with, you should spend about $10-20 for the domain per year.

Choose a hosting provider

After you purchase the domain, you will need to buy a hosting package where your domain will be hosted online so that it can be found online. You can think about hosting as a space on the internet reserved for your domain – your domain’s location out of the millions of domains that are currently online. When you buy hosting, you are essentially buying space that your website will occupy, and without which, your website will be offline and inaccessible to those who will be searching for it.

Your choice of hosting provider is very important to the overall success of your website; especially in terms of speed and security. The last thing you want to your website design is to have your site hosted with an unreliable host who has significant downtime regularly. With so many hosting providers around, you will need to do thorough research and identify a few whom other past clients were pleased with.

Again, the amount of money you pay for hosting will depend on a number of factors. If you need a lot of space, with more processing power, then you will have to pay more for hosting. But if all you need is simple hosting to power your professional blog, then you will pay less relative to someone who will be running a fully-fledged e-commerce website.

Choose the platform for designing your website

Back in the day, the only way to build a website was using HTML, and this implied that you needed to have some basic programming knowledge. But those days are long gone, and you don’t need any knowledge in coding for you to create good looking and fully functional websites. This has been made possible with the help of website builders. There are a plethora of platforms you could use for website design and the choice of which will depend on your goals for the website.

For example, if you are building an e-commerce website, then using a platform such as Shopify would be highly recommended. But if you are building a normal site which you would wish to rank highly on search engines through search engine optimization in Montreal, then you will be better off using platforms such as WordPress or Joomla. Most of these platforms are free unless you will require superior functionalities that may require the use of premium plugins available for a fee.

Create the content of your website

You may have the most stunning website on the internet, and you may have the best web marketing strategies in the world, but if you don’t have good content on the website, then you are not going to have any success. As it has always been said, content is king, and this is a vital success factor you must never forget when thinking about web design. It is imperative that you create high quality content that both the search engines will love, and your site visitors will also enjoy consuming.

It is important that you strike a balance between the two so that you don’t create content for readers and forget the search engines, or you create content for the search engines and forget about the readers. And there are very many types of content you can create, with the main ones being articles, blog posts, videos, how to guides, infographics, podcasts, and much more. Consult a search engine optimization Montreal company if you don’t know the right kind of content you need for your website.

Design a logo

An aspect of web design and web marketing you must have in mind before you make your website, is your logo. Your logo is what you will use to create harmony throughout all the online marketing platforms you will be using, and as such, it should be unique and of very good quality. You may choose to design the logo on your own, or you may hire experts to create a professional logo that will make your website and online marketing endeavors appear professional.

Create the website

At this stage, you already have a domain, hosting, content, logo and you have also decided on the platform you are going to use. The next process is then to simply create the website. You may choose to create the website on your own, but if you are still scared after watching the numerous website design tutorials on YouTube, you can pay a professional to do it for you. You can approach a local web design company to help you or you can hire one out of the thousands of freelancers available online. Regardless, when hiring a web design company, make sure to check their credentials and past experience to ensure you are dealing with a quality firm.