How to Position Your Company for the “Buy Local” Movement
During confinement, it became really difficult for businesses to get a positive outcome. In order to help them sell their products, the “Buy Local” Movement was created. But what is it about? The purpose of the movement is to encourage cities and towns to support small businesses in their area instead of large corporations. However, small business owners need to do something as well. They have to make sure their company is found online by customers who want to support the movement with good web design and local SEO.
What is Local SEO Marketing?
Local SEO (Local Search Engine Optimization), can also be called local search marketing. It is usually put in place by SEO services in Montreal. It has the purpose to market your local business online effectively. Also, it helps businesses promote their products and services to local customers instead of letting foreign brands take control of the market. This method can be achieved with standard SEO, local SEO tools and local search marketing services done by marketing companies in Montreal.
The Local Search
During a local search query, which usually includes a location or “near me”, search engines understand that the searcher wants suggestions based on their location. So, it is exactly what they offer up in the local search engine results pages (SERPs). This is why it is important to invest in local SEO alongside standard SEO. It is a great way to attract more people.
First of all, local businesses need to improve traffic to their websites. To do that, they need to be visible on the “local pack”, which is the business listings block that can be seen below the map after a local Google search.
This “local pack” comes from the Google My Business profile. It is considered a critical part of local SEO marketing, and it is becoming very important. So the more activity you have on Google, the quicker you’ll be found by searchers.
How does Google My Business work?
Google My Business (GMB) allows your business to have a profile on Google. It gives information to places such as the local pack and Google Maps search results. Also, your GMB profile can submit the information that is added in, including services offered, your contact details, the description of your business, its category, its opening times etc. It is important to keep in mind that the GMB attributes, Q&As and Google Reviews are generated by consumers and by what they had to say about your business.
The local SEO makes your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack. It is a powerful tool that every business should have.
Reasons why local SEO services help attract customers
If there are still doubts about Local SEO, let’s smooth them over by going into some details:
1) Local customers turn to the internet to find local businesses
Printed phone books are officially over. In fact, more and more people are turning to the internet on computers and mobile phones to find local businesses. Here are some interesting figures to show the veracity of the subject: 46% of all Google searches are local, 50% of mobile searchers look for local business information and 78% of mobile searches result in a local offline purchase.
2) Local online directories and local advertising channels
Local Online directories usually display a business’ name, address, and phone number. They dominate the first page of many local search results. Local directory marketing is one of many existing local SEO strategies and is very powerful. Which means that if your business is accurately listed on a lot of online directory sites, you’ll convert 1 in 2 leads into an actual customer.
3) The mobile internet is getting powerful
Nowadays, Google searches are made from mobile phones or tablets to find the best local businesses. In fact, the mobile digital media time is higher (51%) than desktop use (42%). The good thing about local SEO is that it covers both PC and mobile internet access, which means that you can have new customers anytime, anywhere.
4) Local SEO and the Return on Investment
With local SEO, you have little wasted exposure. You can reach potential customers when they need you the most, which is perfect for your business. This makes the local business SEO both efficient and cost-effective.
5) The competition and Google my Business
Google My Business is a free listing that Google makes available for any business. And yet, only 46% use it! This is why it is very important to increase your chances of being seen by setting up an account. You will show up high in local search results on Google. Get on it before others understand the importance of GMB.
6) Positive reviews and your business
A strong review profile is key in the success of local businesses. In fact, 91% of consumers are more likely to go to your business if they see positive reviews online. So, all you have to do is increase your company’s online reputation by asking your customers to leave reviews after an online purchase or a service.
7) Local customers rely on the internet to find your business
Nowadays, people depend on the internet for everything, especially to find information about all kinds of products and services. To do that, they use the traditional and voice search to find local businesses. If they can’t find your business with local search results, you’ll miss out on new customers. This is why it is very important to implement lots of local SEO strategies for your business. They will help you appear on the internet for future customers to see!
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