The Impact of Web Design on SEO

The process of web design should not be isolated from search engine optimization. It is the website that you will ultimately optimize for search engines, and this implies that the process of search engine optimization begins with the design of the website. Here is a brief look into how certain components of web design affect search engine optimization:

Content

Your website will not be complete without the right content on it. The content should be of high quality and have the ability to inform, educate and entertain your site visitors. However, the content should not just be designed for the site users. It ought to be optimized for the search engines using the right keywords that will make the site discoverable when people search for it online.

Navigation

Navigation is used to enhance the user experience on the website, but it will also have an impact on the site’s SEO. With a clear and concise navigation, it will be easy for users to find what they are looking for from the website. The navigation will also have an impact on the internal linking of the site and this is now a ranking factor as far as search engine optimization is concerned.

Page load speeds

One characteristic feature of the current online user is that they are very impatient. If a website takes long to load, they will simply navigate to another site. This then leads to a high bounce back rate, which will in turn, tell the search engines that the site isn’t offering a good user experience and this will lead to poor SEO results.

Mobile friendliness

Mobile friendliness is now a ranking factor considered by the search engines when calculating the search engine rankings. It implies that if you want the site to perform well on the search engines, then it has to be mobile friendly.