Reasons to Invest In Email Marketing
Email marketing used to be one of the most effective ways to build an audience, and maintain relationships with them over time. Email marketing, one of the first forms of internet marketing to exist, can be great for newsletters, news items, announcements, press releases, showcasing new work, organizing webinars, events and much more. Essentially, it is still a great tool to maintain top-of-mind awareness amongst your customers, and to communicate significant announcements, special events, sales and much more.
However, as times change, with the innovation of mobile phones, text messaging (SMS), wireless internet connections, apps and more, people are converging towards social media platforms such as Facebook, Twitter, LinkedIn and YouTube. The vast majority of people seek instant search results, and enjoy having information at their fingertips, and immediate responsiveness, which email seems to lack. In addition, many email lists have gotten stale throughout the years as people tend to switch email management systems, for example, many people are currently using GMAIL – Google’s version of email. Regardless, we can include an email opt-in so you can gather email addresses through your website or an Adwords landing page, enabling you to acquire new contacts without demanding a phone number.
We can also setup and auto-responder, and have you setup with an email marketing platform that will allow you to perform actions including sending newsletters to your subscribers, using Aweber or Mailchimp (we prefer to use Mailchimp since it is more user-friendly and has bilingual capabilities). Whether you decide to invest in email marketing and/or social media, should depend on various factors, including your budget, your target audience and their respective demographics, current followship, target regions, and of course, what kind of information you intend to offer by email, and whether you will come across as annoying or informative as it will affect your brand image, as a great deal of email messages are marked as SPAM.