Penguin 2.0 consequences
On May the 22nd, Matt Cutts announced the launch of the Searching Giant algorithm latest update: Penguin 2.0
The web world wants to know more about this update and about how to react in front of it.
Here are two measures that will help you to get your traffic back if it has been affected by Penguin’s 2.0 update.
1-Create relevant content addressed to a specific audience:
Search Engines have never been good at differentiating good content from bad ones but this last update allow them to give more influence to off-page signals.
The online content has to be consumed, shared and quoted if it wants to get more visibility on the search results. If the content is relevant and can be easily found on the adequate websites, the visibility will naturally come.
The Penguin 2.0 update is specially targeting websites that get most of their links from suspicious websites. It is usually an attribute of banal content.
2-Create advanced content:
An advanced content is more than just an article or a blog. Jay Baer uses to call this type of content Youtility. It generally comes in form of an e-Book of problem resolution’s or guide. In the SEO world, and in the Penguin 2.0 language, we call that a contribution to the industry.
A well documented, written and hard-hitting advanced content is a great asset to get worthy links. People want to consume, share and quote relevant content.
In the long term, content creation will strengthen your website and propel it among the first results of Google Search Engine.
In the short term, they can generate referral traffic, conversions, leads, social buzz and growth of e-mail list.
Benefit from these two advices about Google Penguin. This should help your website to find the right way to go through the following updates without any harm in order to make sure that they will not affect your visibility on the search engines results in the future.
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