How a SILO Structure Will Improve Your Website's SEO

There are many ways to get traffic to your website. However, most websites acquire the majority of their visitors from search engines like Google. Omnivision Design specializes primarily in SEO (search engine optimization), which involves acquiring an increased amount of visitors from search engines “naturally”, without relying heavily on PPC (pay-per- click advertising), which involves consistently paying advertising networks per visitor since CPC (cost-per-click) has recently risen significantly.

The process involves an in-depth analysis of target keywords, competing websites, and available domain names. Then, we will configure your website and will optimize its content, URL structure and internal linking. Finally, we engage in link building, pointing high quality, relevant websites towards yours to enhance its domain authority. There are also more advanced SEO strategies such as implementing SEO SILO structure.

How Does a SILO Work and How Can It Help My SEO?

SILO architecture is a very particular way (very few companies use this method) to configure a website and organize its content, including but not limited to the website’s hierarchy, categories, file-naming, URL and internal linking structure. There are ways to do it using both Magento and WordPress. The process also involves creating web rings, blogging and leveraging RSS aggregation. This method (SILO architecture) is only necessary / recommended when targeting keyphrases with over a certain amount of competing SERPs (search engine results pages), and thus, a SILO is generally only necessary when targeting highly competitive key phrases on major search engines such as Google.com, Google.co.uk etc.

We can implement SILOs using the following CMS (content management systems): Magento, WordPress. Essentially, it involves configuration of the platform a certain way that stimulates internal linking naturally, and will make the best use of your website’s content.

Our method includes projections of the costs of link building and estimates time to rank, traffic, sales, etc. However, if you have your own content writers your costs may vary. However, we can still make accurate projections if you tell us your cost per piece of content. Our SILO blueprints also illustrate the exact amount of content and amount of backlinks required each month over time. We determine which keywords are easiest/best to target first, and those which are more appropriate to target at a later date.

The Real Deal – What a SILO Entails

Omnivision Design will explore your major market segments that comprise your online vertical market to determine traffic patterns.

• We will examine and select the appropriate keywords or “Cluster Themes”. These terms are filtered to extract keywords that represent vertical markets and market segments that are either directly or indirectly important to the markets represented by the seed terms.
• Omnivision Design will demonstrate, via a graphical interface, relationships of both scope and semantics, which exist between various keywords in your vertical market. These relationships are determined based on the relative prominence of conversations in the marketplace, which contain the keywords.
• You will discover previously unrecognized entry points into your market. Often times there are multiple entry points into diverse markets, through intersecting keywords. These are known as Market Convergence Points™.
• By discovering these related market themes, you will discover new customers and possibly even new product ideas buried in these newly discovered keywords.
• Segment your market using competitors, cost, time to rank, target traffic, market share, and historical trends.
• Omnivision Design’s Analysis will help you understand the historical aspects of the potential themes in your market and identifies downward trends before you invest your hard-earned money.
• Identify upcoming terms so that you can capitalize on them before your competitors realize they are important.
• Omnivision Design’s Analysis will examine the inbound link strength of your competitor’s “theme cluster.”
• By using the Competitive Analysis, you will know more about your competition’s strengths and weaknesses than they know about themselves.
• Gain access to core data about your competitors’ domain strength, an in-depth view of the specific keywords and synonymic sets for which they rank, and details about their pages and sources where they have acquired their backlinks.

Ultimately, you will receive an exact picture of what it will take to outrank your competition, an estimate of how long that process will take, and how much it will cost.