Shopify: The best platform for your e-commerce website
Once you have created your brand and built your online presence, it may be difficult to find the right platform to sell your products. It is even more difficult to choose the theme, logos, colors and fonts for your website. Shopify, a Canadian e-commerce platform, has been on the market since 2004, and it has a great reputation around the world. In this article, we are going to explain the role of Shopify, and the reasons why you should choose it for your e-commerce website.
What is Shopify?
Shopify is the fastest-growing e-commerce platform in the world. The objective is to give customers an easy way to sell their products online, without any pressure. This company offers services such as payment processing, marketing tools and analytics, shipping, and customer engagement tools to simplify the process of running an online store. Depending on the features you require, you need to pay a certain amount every month, to use the platform and for the plugins available to enhance your store. You can start small and choose to add more options as your online store evolves! It is entirely up to you. And you can also stop whenever you want.
What are the benefits of choosing Shopify for your business?
Online selling has been evolving for years now with a multitude of e-commerce platforms. However, Shopify has been known for its simplicity and usefulness. Here are some of the benefits of using it:
Easy to setup and use: Customers always say that it is the best platform because it has no technicalities related to development and hosting for the online store. The platform itself offers the software and hosting that is needed to launch the website. Moreover, the admin interface is intuitive and user-friendly, while the user-interface is also highly compelling.
Visually appealing: The platform has a variety of professional templates that facilitate the creation of unique and visually appealing online stores. It comes with a minimalistic theme, but designers and developers can work on it to create a whole new design, and it can be customized to your taste.
App integration: Apps can be easily integrated into your website thanks to the amazing customization abilities of the platform. It will allow you to add some extra features and functionalities to your store.
Security: Security is always the first thing that you should look into as you have to deal with financial and confidential information. Shopify always takes care of upgrades and maintenance to give you the best. One of the slight disadvantages concerning this, is that you may require your web developer to fix certain occasional issues that result from automatic updates.
Marketing tools: With this complete platform you will have the best marketing options for your store. They can give you advanced e-commerce analytics, as well as custom gift cards, discount coupons, store statistics and so much more.
Mobile access: Nowadays it is important for every e-commerce site to be available on mobile phones. The number of shoppers on phones is increasing by the day. To make sure that every seller can access their store, there are free iPhone and Android apps that can be used to manage this.
Customer support: Around-the-clock customer support is one of the most important things for an online store. With Shopify, you will have experts available 24/7 via email, live chat or phone to resolve any queries, and keep the store running flawlessly at all times.
Easy payment: A secure and reliable payment gateway is what you absolutely need. Shopify will allow your buyers to pay using different payment options.
SEO friendly: SEO is important to ensure the webstore is easily accessible by shoppers for your products. The design and custom title tags and meta tags are very easy to access, which makes a big difference when compared to other e-commerce platforms.
Multilingual options and currencies: Shopify is perfectly adapted to create a multilingual website. You can translate your online store with only a few clicks. With the high number of languages available, you will be able to sell your products easily all around the world. The system also supports just about any currency, tax rates, shipping by weight and size, and so much more. Your buyers will enjoy a smooth checkout process.
Shopify around the world
If you still have doubts about this platform, you have to know that even the biggest brands in the world use Shopify. If it is good enough for them, it is definitely good enough for you! For example, Tesla, Nestle, Red Bull and Kylie Cosmetics all use Shopify!
Shopify is now available in more than 174 countries. Every year it has the opportunity to grow even more thanks to its global partnerships. You could do the same – work with new clients in new countries and develop all your products internationally.
What your website really needs
Creating an online store is never easy. Most of the time, creators always face the same problems, such as how to create a logo, what colors or themes they should choose, and so on. But once you know what you want, you can modernize and optimize your website even more. It is very easy to find a logo maker or a company specialized in web design in Montreal, as it is an internationally recognized hub for technology and design. Shopify enables you to have endless possibilities, making your online store the best of the best!
We hope that this article has been useful to you if you are about, and has been helpful; especially if your are about to create your own online store or if you already have an e-commerce store and are competing online. You can’t find a better platform with a lot of options like this one. So make your store a huge success internationally and leverage the best technology on the market!