What is SEO?

SEO is an abbreviation for search engine optimization. It refers to all the activities and attempts aimed at improving the rankings of websites in search engines. Every time a search is made in the internet, the search engines strive to return results relevant and authoritative with regards to the search query.  The aim of search engine optimization is to make websites that will be returned as part of the results every time a user searches for a product or a service.

How search engines works

The search engines have web crawlers or web bots which crawl the various sites in the internet and gather information about their various content. Once the crawlers find web pages, they index them using information about them and stores them in the search engine’s database, so that when a search is made the search engine will return the most relevant page or websites with the information needed by the requester.

There are a lot of factors taken into consideration by search engines in deciding which pages to return and these include the quality of the content, the age of the website, the authority of website, social interactions with the site, and the use of keywords amongst other factors.

Why care about SEO

The major reason why people care about search engine optimization is because its a source of free and targeted traffic. For you to be successful with any website online, the site must have traffic; however spending money on traffic can sometimes be very expensive and unreliable.

If your website can be easily found on the internet, it means that people who are in need of your products and services will easily find you and do business with you. The beauty of this kind of traffic is that it is completely free and highly targeted, implying that you will have higher chances of making consistent sales from the search traffic.