Why WordPress is the Best Platform for Small and Medium Size Businesses

Having an online presence for your business, is essential to operate in just about any field these days. However, not everyone has the resources and expertise required to publish a website online. That’s why you should consider using WordPress for your small business website.

You’ve probably heard of WordPress.

It is the most popular platform for publishing websites, as well as the easiest to use. The platform itself is free and efficient. Overall, WordPress is an excellent choice for companies that want to have a professional online presence, on a limited budget.

However, it does not cost anything to diminish its quality. WordPress is open-source, which means that it is maintained by a wide range of developers around the world who focus improving its security, and add new, useful features, regularly.

Small businesses often have passion and ideas, but have little money to promote them. However, most people know that a web presence is essential, and can bring them notoriety and credibility. Choosing the right tool, is therefore essential. WordPress meets the requirements of even the most complicated websites.

WordPress is the most used CMS (Content Management System) in the world (60% of websites are built using WordPress). In Canada, its popularity is very clear compared to its European competitors (Joomla, Jimdo, Wix, Prestashop, etc.).

What is WordPress and Why is it Important for Small Businesses?

WordPress is the most popular (CMS), and powers the majority of websites, belonging to both large and small businesses.

WordPress enables you to create, manage and develop any type of website, personal blog, online store, Intranet, and other types of websites, for your small business.

It is also free and open source, which means that anyone can use it, and it receives constant updates from various developers around the world.

Choosing WordPress for small business sites is natural, because it offers great value without having to invest massively in a paid solution. As it is intuitive and easy to use, it also doesn’t require much time spent on training, in order to use its most essential core features.

By installing and running WordPress, your small business will be able to achieve a quality online presence to compete with much larger companies.

With a wide variety of themes, plugins and support, you are quickly able to achieve your goals in a smart and efficient way.

WordPress is free and open source

The best thing about WordPress is that it is absolutely, free because it is an open source CMS platform. Regarding WordPress web design, your initial costs can be minimized if you know a little about its configuration, and creating features with plugins and add-ons.

Even if you don’t have minimal knowledge of coding or the knowledge of how to use plugins, WordPress offers robust discussion forums with thousands of experts, willing to offer a solution for every practical web development and design problem.

Small businesses operating with a capital constraint can really find WordPress ideal for their web presence due to a range of free items, such as hundreds of free themes and plugins.

WordPress is easy to install

Setting up your website on WordPress does not require much effort, and can be managed by most people that lack coding knowledge. All you have to do is open a free WordPress account, and then choose and install a WordPress theme to get started.

There are hundreds of free themes for each type of website, as well as paid themes. You always have the option to start using a free WordPress theme, and then switch to a paid theme, which may be more aesthetically pleasing.

The same goes for plugins and add-ons. There is a large public database of quality plugins that offer various types of features and functionality to your site, with the exception very specific needs, you will likely not require any paid plugins at all. Some plugins options certain paid features, for which you can choose to upgrade.

WordPress is optimized for SEO

Any small business that creates its website must target search engines, to improve its presence on the Web through increased traffic and visibility of its products and services. SEO consultants indicate that on the Web, generating new organic traffic and improving visibility depends on your website’s ranking in search engines, and how it stacks up to competing websites, in relation to search engine results for different keywords and expressions.

The process of increasing the ranking of your URLs, and website content pages in search engines, in response to a searched keyword, is called Search Engine Optimization. That said, the acronym “SEO” is more commonly used to refer to this process.

While SEO is invaluable to any company targeting customers via the Web, they need to endure less pain if an SEO-friendly platform is chosen.

WordPress is considered the most user-friendly content management platform for SEO, feeding countless websites with superior user interface and user experience. Optimizing a WordPress site for search engines requires minimal effort, when a quality SEO plugin is used to adjust the website’s content and META Data.

Simplicity, Visibility, Economy: WordPress, the Best Choice for a SME

Its ease of use for users including various types of page builders, its thousands of available themes and modules, as well as its very active community, make WordPress a tool very appreciated by both amateurs and professionals. Moreover, its performance and its gratuitousness make it essential for the development of SMEs to create a website that will allow them to increase their visibility via the Web.

Last but not least, its flexibility of access due to being based «online» and not tied to an individual computer, allows it to be used from any place, any time. You can also create different users, with various types of permissions, including administrators and editors. Multiple users can access WordPress’ backend, to make edits to the website simultaneously.

WordPress is Scalable

Another important thing that sets WordPress apart from most other platforms, is scalability. Yes, the growth of your business and your traffic remains quite manageable at any time, and with the use of the right plugin and the right site structure, you can always guarantee optimal loading speed for web pages and fast response time, for all features and functionality.

Finally, the help and content offered by the WordPress.org community, make it the ultimate CMS for Do-it-yourselfers and web developers alike, and the platform is only getting better with time.

Whether you are a company looking to hire an agency to create your WordPress Website, or want to take a crack at DIY, WordPress, which was created originally as a blogging platform, is one of the best website builders you should absolutely consider!